English Hedgerow AR

This original AR app’s latest update is now a 64-bit app supporting iOS 9.0 and up to the newest iOS, and is powered by the modern augmented reality SDK ARToolKit 6, the ‘world’s most widely used tracking library for augmented reality’. The English Hedgerow AR App also allows you to record and interact with the original and classic chintz plate design, as well as now create and share your own AR experience as never before!

To use this app, you will need the English Hedgerow pattern, which you can download for free via: http://entertainment.unanico.com/english-hedgerow

‘English Hedgerow’ is a modern chintz pattern designed by Andrew Tanner Design in collaboration with Jason Jameson and James Hall for a beautifully crafted Royal Winton plate. Royal Winton is an English brand of earthenware and fine bone china tableware, made by Grimwades Ltd, a Stoke-on-Trent based company founded in 1885 by Leonard Lumsden Grimwade and his elder brother, Sidney Richard Grimwade. In 1928, Royal Winton produced the first of their ‘Chintz’ pattern designs, for which the company has become famous.

The English Hedgerow AR App proudly transports the chintz pattern into the digital interactive era by bringing nature and AR together through generating an AR experience with naturalistic animation and hedgerow sounds. When the camera of an iOS device is pointed at the decorative pattern the story develops on-screen, changing and interacting as the camera is moved around the design.

Created by referencing flora and fauna occurring in natural English hedgerows, the AR app allows users to experience life in an English hedgerow as the day dawns, to bask in the calm of a sunrise, and be replenished by its rays and simplicity. Users can then interact with the brambles, beech, dandelions and the hedgerow of the English countryside; follow a busy bullfinch bird as its tends to its nest; get up close to a fly as it buzzes in the oak and hazel; spy on a caterpillar as it curls up in the grass; track a butterfly as it flutters through the hawthorn and stitchwort; and observe the scampering of a tiny field mouse, in a highly enjoyable and natural way, bringing the calming elements of nature and its sounds straight into the users hands and right in front of them!

With the built-in recording functionality, interact with the pattern, record, upload and share your own AR experience via your social channels.

More Detailed Instructions For Optimum Use:
- Depending on the English Hedgerow pattern’s position, choose “Horizontal” or “Vertical” on the selection screen.
- Point the rear camera at the English Hedgerow pattern, avoiding any glare.
- The animation will begin. If the animation disappears, check the English Hedgerow pattern is within the onscreen outline.
- You can begin recording your AR experience. Once you are finished, hit the ‘Share’ button and your upload will begin. It is ready when the green bar reaches the bottom of the ‘Share’ button.

The original English Hedgerow AR App was one of the finalists for the London Design Museum ‘Designs of the Year Award 2013’, where over 90 designs were nominated in the categories of architecture, product, furniture, fashion, graphic, digital, and transport design. The English Hedgerow AR App was a finalist alongside the ‘Olympic Cauldron’ (by Thomas Heatherwick), ‘The Shard’ (by Renzo Piano) and the ‘Little Printer’ (by BERG).

Created by Unanico Studios, for Unanico Entertainment, part of the Unanico Group.
© 2017 Unanico Ltd.

For more information on the internationally award-winning entertainment company Unanico Group check out: www.unanico.com